Three Ways To Boost Your Real Estate Brand With Video

When you’re first starting out as a real estate agent, the competition is fierce. You’re probably working under an established broker and doing your best to prove yourself. One of the best ways to get over your initial hump is to get more exposure for your brand. And in the modern world, there’s no better way to do that than with video content. In this blog post, we’ll show you three ways to use video marketing to boost your exposure and get more leads as a young real estate agent.

Top 3 Ways To Boost Your Real Estate Brand With Video

With the rise in popularity of sites like YouTube, Vimeo, and Facebook, as well as the emergence of professional video equipment for relatively little cost, it makes sense to utilize video for real estate marketing. Real estate online marketing can have a powerful impact on someone you’re trying to reach. While it’s easy to record video on your phone and upload it to the internet, you may need some professional help to develop a video strategy. Here are three ways video can boost your real estate brand:

1. Video Tours of Your Properties

One of the best ways to take advantage of online video is to create walk-through tours of your properties. This will let prospective buyers envision themselves in the space more easily than they would through still photography. If you list properties on sites like Zillow and Trulia, you’ll find that many portals automatically convert uploaded still photos into simple slide shows or even virtual tours, but most of these aren’t very sophisticated. Adding your own videos makes sense because they give potential buyers a better view of what you’re selling.

2. Get Personal with Videos About Your Business

Real estate is still a people business. One way to take advantage of this is to create videos introducing yourself and explaining what you do and what makes you different from everyone else out there. At first glance, this might seem like a waste of time, but there are two reasons why it’s worth doing: First, because so few agents do this, it will differentiate you from the competition; second because these videos have your photo and name on them, they help build your brand as an expert in real

3. Use Your Video As a Testimonial

Ask one or two of your top clients if they would be willing to do a little interview with you on camera. Figure out some questions ahead of time, and ask them about the process of buying or selling with you. What did they like? What could have been improved? Get some advice from them on how they would improve the process, and then use that footage as a testimonial on your website. In fact, you could even put different parts of the interview on different pages of your website so that visitors can see exactly how happy your clients were with the service you gave them.

3 Ways Video Can Help Your Real Estate Business Grow

If you haven’t considered real estate video marketing yet, you are missing out on a huge opportunity to expand your reach and boost your real estate business. Video is one of the most powerful ways to connect with potential clients. All you need to do is decide what sort of message you want to send, and then find a way to translate that message into an effective video. Here are three ways video can help you grow:

1. Increase Visibility

Videos are highly visible because they tend to rank high in search engines and draw attention on social media. If you want to give your brand a boost, include relevant keywords in your titles and descriptions. Also, be sure to share them on all your social media platforms.

2. Gain Trust

Video can help you build trust with potential clients who have never met you before. These days, people are researching online before they choose who will help them buy or sell a home. When they watch videos of agents talking about their services, it helps build that trust factor.

3. Generate Leads

Video is a great way to generate leads for new businesses. For example, if you post videos about market updates or something of interest for buyers or sellers, ask viewers to contact you for more information and include a call-to-action with your contact info at the end of each video.

Tips to Create Good Real Estate Videos

Video is a great way to show off your real estate listings, but it can also be used to build your brand. Here are some tips for creating real estate videos that will make you stand out from the competition:

• Show off your personality. Real estate agents have big personalities. Let yours shine through when you’re selling properties and promoting yourself.
• Have fun with it. A video doesn’t have to be dry or serious. If you’re already a fan of Vine or Instagram, give those platforms a try and see how quick clips can boost your social media presence.
• Share good content. The more often you share good content on social media, the more followers and engagement you’ll get — and the more likely people will be to contact you about their real estate needs. It pays to invest in professional video production services because a high-quality video is more likely to go viral than one that was just shot with a smartphone camera.
• Keep an eye on audio and video details. Take steps to ensure audio quality and lighting. Each of these tips might seem obvious, but when you’re busy trying to look at the camera as you speak, it’s easy to forget these details that quickly make all the difference.

There are many ways an agent can showcase their expertise with the use of video. You don’t have to do anything complex. It can be as simple as providing tips to get your home under contract quicker, showcasing all the qualities of a great neighborhood, or sharing the highlights of what’s important for a first-time homebuyer to consider.

Wrapping Up

Are you using video in your real estate marketing strategy? If not, it’s time to get started. Today’s buyers don’t remember a lot from what they read online. If a property has only one picture and one paragraph of text, then the viewer won’t remember it as well as something with video. Video should be a central part of your marketing strategy if you want to boost sales. Henceforth, whether you decide to get a GoPro or use your phone, don’t pass up the opportunity to try out the video. It doesn’t have to be daunting; it doesn’t have to cost you a bank, and there are always ways (and apps) to make it better. Just take that first step and start making videos—it’ll all come together in time.